On Sunday, July 18, 2009, Millenniata was featured by the Daily Herald. The featured article was placed on the front page.
"In the beginning I never thought it could replace all recordable disks," said company co-founder Barry Lunt, a BYU professor of information technology, who had the original idea for long-lasting data storage while on an Explorer Scout outing in Utah. But he now believes the immense consumer market will be within reach as the price of Millenniata's technology comes down, "as it certainly will."
"Optical disks are the most widely adopted storage medium in the history of the world - more widely adopted than vinyl LPs, than cassette tapes, or anything in history," Lunt said. "That means there are billions of readers out there, and hundreds of billions of disks. So it's likely that the ability to read those will persist."